Nirby vs Typeform: two different ideas of "conversation"
Typeform made filling in a form feel like a conversation. Nirby takes the idea one step further: the conversation adapts on its own, and it does not end when the customer submits.
Typeform invented a category: before them a form was a list of grey fields; after them, one question at a time, with rhythm and with style. That credit is theirs and we are not going to argue it.
What is worth arguing about is what “conversation” means. Because a well-produced script and an actual conversation are not the same thing, and that difference is exactly what separates the two tools.
What Typeform does well
- The design. If the form is a piece of your brand, Typeform looks very polished.
- The completion rate. One question at a time works, and they have spent a decade tuning it.
- The ecosystem. It connects to nearly everything you already use.
- Starting without talking to anyone. You subscribe with a card and you are in the same day.
The two ideas of “conversation”
In Typeform, you write the conversation in advance: fixed questions and jump rules you defined before publishing. It is a script — very well produced, but a script. Its virtue is predictability: you know exactly what each person will see.
In Nirby, the next question is decided by what the person just answered, within the frame you defined. If someone describes their project in two vague lines, what is missing gets asked for right there; if they describe it in detail, nobody wastes their time. No script written in advance can do that, because nobody can foresee every way a customer will tell their story.
And defining that frame is not a project either: you describe it to the AI the way you would tell a colleague, or you let it read your website when you sign up and propose the first Form already built, in minutes.
The cost? You give up some control over the exact path. For an event registration, that matters and the script wins. For a complex quote, asking again is worth more than predicting.
And what happens after the last question
Here the difference stops being a matter of degree.
Typeform ends when the person submits: it hands the answer to whatever tools you have connected, and you build the rest of the process yourself.
Nirby starts there. The answer gets processed as it arrives — the files are read, the case is assessed against your criteria, what the team needs for the next conversation is prepared — and the customer walks into a room of their own where they can see what was generated, ask questions and book time with you. While others send the customer off with a thank-you screen, yours is still inside.
The comparison, at a glance
| Nirby | Typeform | |
|---|---|---|
| Design that carries your brand | Solid | Excellent |
| Payments inside the form | No | Yes |
| Broad catalogue of integrations | No | Yes |
| Self-serve sign-up, with a card | Soon | Yes |
| Published in minutes | Yes | Yes |
| Questions that adapt to the case on their own | Yes | With rules set in advance |
| Files read and data extracted | Yes | No |
| Every case analyzed by the same criteria | Yes | No |
| A room for the customer when they finish | Yes | No |
| Memory per contact for the team | Yes | No |
Written in August 2026. Typeform's plans and features change often: if something in this table is going to make you decide, check it on their site.
So, which one?
Stick with Typeform if…
- The form is a brand piece and a lot of people will see it.
- You need to know exactly which questions each person will see, with no surprises.
- Your operation is already wired up and all you need is the front door.
- You do research, NPS or surveys where what matters is the aggregate.
- You need to take payment inside the form.
Try Nirby if…
- Every case is different and a fixed script makes you ask too much or too little.
- What people send you comes in documents somebody has to read.
- Between the answer and the first meeting there is manual preparation.
- You want the customer to be able to carry on after submitting, not be shown the door with a "thanks".
- You care more about what happens with twenty well-worked cases than with two thousand answers.
Put shortly: if the value is in how many people finish the form, Typeform. If the value is in what you do with each of the ones who do, that work is ours.
How to decide without reading anything else
Typeform is a great way to ask good questions of a lot of people.
Nirby is for when the problem is not the asking, but everything that has to happen with each answer — the part that, until now, was always left to your team.